Digital strategy

I spent yesterday at a very interesting conference on communications, part of which was devoted to digital comms and social media - that's blogging, facebook, twitter, message boards, youtube and the like. There are some highly paid posts being created in top companies as they struggle to come to terms with these new, and potentially anarchic, channels.

This morning I was reminded of the power and reach of something as simple as this blog. In 2007 I carried a post about a Remembrance Sunday I led at Sandon Road Methodist Church. I had researched the soldiers who were listed on the memorial in the former church building. This morning I was very touched to get a comment from the great nephew of one of the men which I have published.

I see that the author of the comment now lives in Philadelphia but today he is able to make a link with a church in the UK with which his great grandparents were involved 90 years ago. Not so long ago, and I mean as little as ten years ago, such a link would have involved a personal visit and some research.

In another ten years we will look upon this decade as being the very first few tentative steps into a new world of communication, the equivalent of the first TV broadcasts for London from Alexandra Palace in the 1930s.